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Digital Marketing Analyst I/ Email Marketing

PPG: We protect and beautify the world.
At PPG, we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers' biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com and follow @ PPG on Twitter.
Why join us:
With PPG, you will find meaning in your work every day, and engage in opportunities that will shape you, personally and professionally.
Your personal strengths will empower you to succeed and make an impact from day one.
You will be inspired to learn and grow, and to get the support you need to identify and achieve your boldest career aspirations.
Your passion to excel will be fueled by your connection to world-class partners, industry experts, the best and brightest colleagues, and future forward technologies.
Your contributions will not only meet the challenges of our global customers, but help theme propel their industries forward.
You will be welcomed into a culture where everyone's ideas and contributions are valued and encouraged.
Just like you, we are driven to make a difference in our world.
Job Description
Located in Cranberry, PA the Digital Marketing Analyst I is strategic and tactical owner for one or more digital marketing channels. Incumbents act as the primary liaison to the end customer and various stakeholders to communicate project or campaign activities. As the main customer contact they are responsible for defining the scope on projects or campaigns, setting and controlling customer expectations and maintaining the overall customer relationship. Incumbents co-manage the functional and technical track leads of the project and directly influence online customer experience and project priorities. They contribute to the achievement of business or marketing objectives by identifying opportunities for effective use of technology and coordinating the development, implementation and support of IT digital marketing solutions.
Digital Marketing Analyst I communicates regularly with internal and external customers, as appropriate, in order to ensure the delivery of high quality service and support. The Digital Marketing Analyst I maintains general knowledge of various business processes used by systems applications across PPG's business units and may participate in the business support planning process. This includes analyzing department needs and planning/recommending appropriate marketing platforms or technologies to customers and senior management. In this capacity, they must maintain awareness of current IT and marketing projects within PPG and planned projects in their own IT group to promote best practice sharing.
Digital Marketing Analyst I will have supervisory responsibility for a small team of Digital Marketing Analysts. They will be directly responsible for planning and executing Digital Marketing strategy for a number of PPG businesses.
Email Marketing
The Digital Marketing Analyst I will be responsible for building an eCRM strategy for PPG including email acquisition and day-to-day management of multiple email marketing campaigns. This position will work with the digital marketing group and marketing teams to execute email marketing strategies across multiple B2C and B2B brands.
This position will be responsible for building a five-year road map to develop a best-in-class retail and ecommerce strategy for converting through email, as well as building email creative, including working with copywriters, designers and developers to ensure all campaigns follow best practices. This position will also be responsible for subscriber list quality, growth and optimization. The candidate will be expected to improve email marketing campaign efficiency and increase KPIs.
Technical
The Digital Marketing Analyst I is an experienced digital marketing professional. They provide leadership across multiple brands and channels, and give direction to both PPG employees, contract resources and external partners. Incumbents must have the ability to develop and maintain fully integrated campaign plans which specify goals, deliverables, staffing, scheduling, risk assessment, and KPIs. They are responsible for monitoring and reporting to management on the status of campaign efforts and are held accountable for controlling campaign plans and costs. This includes consulting with management or customers to review campaign proposals to determine goals, time frame, and procedures for accomplishing campaign staffing requirements and allotment of resources.
Digital Marketing Analyst I possess knowledge of commonly used and emerging digital marketing channel concepts and best practices. They assure that channel team members adhere to internal standards and procedures for campaign tracking, reporting, design, development, documentation, and quality assurance. Incumbents work with other channel teams, project leaders, development teams, business customers, and quality assurance to translate end-customer needs into digital marketing channel strategies and tactics. They coordinate and often participate in the preparation of detailed plans from which campaigns will be developed.
Interpersonal
The Digital Marketing Analyst I is highly organized, articulate, detail-oriented, and comfortable leading and delegating within a team structure. Incumbents must be able to interact with individuals at all levels. They facilitate communication between technical and non-technical resources on a project. This includes the coordination of teams in different areas and regions, including external clients. Digital Marketing Analyst I fosters and maintains good working-relationships with marketing customers and IT colleagues to meet expected customer service levels. They possess good coaching skills and regularly coach team members. As a team leader, they plan work for others to meet project and campaign deadlines.
Key Responsibilities
Create and manage successful email marketing campaigns
Email marketing platform expertise, maintenance and knowledge sharing
Subscriber list growth, maintenance & optimization
Identify, run and report email A/B testing
Ensure campaigns are meeting clearly defined conversion objectives
Create and deliver meaningful analytics and reporting to monitor and show progress to internal customers
Maintain knowledge of industry best practices and new technologies
#JB1
Minimum Required Qualifications
A Bachelor's degree in marketing, business, or related discipline
5-7 years of email marketing experience including a thorough understanding of digital marketing concepts, terminology and practical application of current and emerging technologies.
Experience with ExactTarget, or other enterprise-level platforms
Preferred
MBA
Skills
Strong project management skills, including defining, organizing, planning, and executing projects from vision through implementation.
Experienced leadership of cross-functional teams.
Knowledge in extensive range of online marketing technologies, platforms, and partners
Proven ability to create and execute successful digital marketing strategies and campaigns
Ability to work without close supervision, keeping focused on short and long-term objectives.
Strong writing and verbal communication skills
Strong understanding of digital marketing strategies and tactics
Ability to work effectively in a collaborative team environment
Detail oriented, highly organized and a keen eye for consistency
Versatile and adaptable to the dynamic nature of digital marketing
Excellent interpersonal and customer communication skills
PPG prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a hair drug/toxins test and a background check.
PPG Industries, Inc. offers an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, protected veteran status, marital status, sexual orientation, gender identity or expression, or any other legally protected status. PPG is an Equal Opportunity Employer. You may request a copy of PPG's affirmative action plan by emailing ppgaap@ppg.com.
To read more about Equal Employment Opportunity please see attached links:
http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
https://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

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